Tuesday, February 26, 2013
Cold calling does not necessarily mean that you will be sitting behind a desk making random phone calls in hopes to schedule meetings. From my experience the most effective form of cold calling is done in person face to face. Now if the thought of calling random people on the phone seems intimidating to you, the idea of visiting them face to face probably seems like a terrifying ordeal. I get this, but as with everything in life, the more you do it the easier it gets.
Face to face cold calling has benefits that sitting behind a desk hiding behind your phone doesn't. It is much harder to say no to someone or be rude to them if they are right in front of your face. With phone calls people can simply say "NO" and hang up on you. With emails it is way too easy to just not respond. When you are face to face with people they HAVE to acknowledge you.
The first step of any successful marketing approach is to get yourself and your services acknowledged by potential clients. People are generally nice to people when they are face to face (even if it is fake). Face to face cold calling may be more time consuming, but it can be a lot more effective.
If you visit someone enough they may even do business with you just so you stop coming by so often.